annual 20 million people inbound market
and over 4 billion people overseas markets including India, China and Africa:
Sri Lanka’s Attractiveness
and Market Entry Tips
Date: January 14th, 2020 (Tuesday) 18：00〜20：30 (Open: 17:30)
Place: TKP Tokyo Nihonbashi Conference Center Hall 316
Attendance capacity: 100 people
Participation fee: free
India, China, and Africa are considered fastest growing markets.
Many foreign companies have started looking at Sri Lanka as a gateway to those markets.
Due to strategic location advantage in the Indian Ocean, it is attracting attention as a logistic base connecting the prominent markets such as India, China, ASEAN, the Middle East / Africa, and Europe. Despite of being a small country, Sri Lanka has been recognized as the world's No. 1 tourist destination, and attracts more than 20 million visitors annually from different countries and regions.
During the last 10 years since the end of the civil war in 2009, foreign direct investment (FDI) has increased from 9.5 billion yen to 104 billion yen. In 2017, GDP per capita was 440,000 yen (IMF), and the poverty rate was at 1.9% in 2012, and literacy rate was at 92.6% (UNDP). Though not well known in Japan, Sri Lanka boasts the best economic and social development in Southwest Asia with a well-developed infrastructure.
You will receive insights into latest political situation in Sri Lanka and the information on international trade policy, domestic business environment and points to be considered when expanding to Sri Lanka & other neighboring countries elaborated by the examples of Japanese companies that have actually expanded to Sri Lanka.
|18:00-18:05||Opening Remarks（X-HUB Office）|
|18:05-18:30||Speech 1: 「Political Overview and Trade Policies in Sri Lanka」
Mr.Samantha P.K. Wijesekera, Minister (Commercial), Embassy of the Democratic Socialist Republic of Sri Lanka
|18:30-19:10||Speech 2:「Sri Lanka Market Information & Japanese Companies’ Business Trends」
Mr. Kazuhiko Obama, Senior Director for Global Strategy, Southwest Asia, Japan External Trade Organization (JETRO)
|19:10-19:30||Speech 3: 「Business Opportunities in Sri Lanka in Cashless Payment Industry」
Mr. Yuichiro Kadowaki, Deputy General Manager, International Sales, JCB International Credit Credit Card CO. LTD
|19:30-20:00||Panel Discussion & Q&A|
・Mr. Samantha P.K. Wijesekera, Minister (Commercial), Embassy of the Democratic Socialist Republic of Sri Lanka
・Mr. Kazuhiko Obama, Senior Director for Global Strategy, Southwest Asia, Japan External Trade Organization (JETRO)
・Mr. Yuichiro Kadowaki, Deputy General Manager, International Sales, JCB International Credit Credit Card CO. LTD